Openforce names Tom Smart as chief revenue officer

Openforce has appointed Tom Smart as chief revenue officer as the Scottsdale company prepares to launch a new AI-powered independent contractor management platform. The move is aimed at speeding growth, expanding sales and bringing the platform to market.

Why it matters: - Openforce is betting on a new revenue leader to help commercialize its next-generation AI platform for independent contractor management. - The appointment comes as the company moves beyond onboarding and compliance into a broader lifecycle platform covering management, insurance, payments, and retention. - The launch could affect how businesses handle 1099 workers by combining automation, compliance, and contractor experience in one system.

What happened: - Openforce announced Aug. 3, 2026 that it hired Tom Smart as chief revenue officer. - Smart will lead direct and partnership sales and work with ICM Insurance Services, Product, Marketing, and Customer Success. - The company is based in Scottsdale, Arizona. - Openforce said Smart is joining as the company prepares to launch its next-generation AI-powered 1099 management platform.

The details: - Smart has experience building and scaling subscription, AI, and software revenue teams. - Openforce said Smart has a consultative, customer-first sales style focused on solving operational problems with ROI-driven solutions. - Wendy Greenland, Openforce CEO, said the new platform will be powered by 25 years of proprietary 1099 data and industry expertise. - Greenland said the platform is intended to change how organizations onboard, manage, insure, pay, and retain independent contractors. - Smart said Openforce is well-positioned to help customers simplify operations, reduce risk, and improve efficiency. - Openforce describes itself as a provider of technology and service solutions for relationships between contracting companies and independent contractors. - The company says its platform helps businesses scale faster, stay compliant, and reduce costs through 1099 onboarding, payments, and insurance. - Openforce says it also supports contractor retention with tools, resources, and savings for small businesses. - Openforce has evolved over two decades into what it calls the industry's most comprehensive independent contractor lifecycle platform. - Openforce is a portfolio company of Boston-based private equity firm RS2 Healthcare Partners, formerly Riverside Partners. - Openforce provided its website as more information.

Between the lines: - The CRO hire suggests Openforce is putting more emphasis on revenue execution ahead of a major product launch. - Pairing sales leadership with product, marketing, customer success, and insurance services points to a push to align go-to-market operations around the new platform. - The focus on AI and proprietary data signals Openforce is trying to position itself as a technology-led category leader, not just a compliance vendor.

What's next: - Openforce is preparing to introduce the AI-powered independent contractor management platform. - Smart is expected to help accelerate pipeline growth and bookings as the company brings the new product to market. - The company will likely lean on its sales, partnership, and customer teams to drive adoption once the platform launches.

The bottom line: - Openforce is adding a seasoned revenue executive at a critical moment, signaling that commercialization of its AI platform is now a top priority.